JioStar Sports has locked in 15 major sponsors for the Tata Women’s Premier League (WPL) 2026, a clear sign that women’s cricket in India is fast becoming a high-value marketing platform. The depth and variety of commercial partners underline how the WPL has moved from a promising start-up competition to a mature, credible property that attracts both established names and new-age brands.
Why brands are flocking to the WPL
Brands are responding to the WPL’s growing reach and engagement. For marketers, the league offers access to young, digitally active audiences across TV and streaming platforms. Sponsorships this season include players from banking, fintech, FMCG, technology, lifestyle, electric vehicles and artificial intelligence — a mix that shows both traditional advertisers and tech-forward firms see long-term value.
Rather than brief visibility pushes, sponsors are now planning season-long programs with storytelling, digital activation and on-ground fan experiences. As JioStar’s Head of Sports Sales, Anup Govindan, put it, the league “offers brands combined scale, engagement and emotional connection” — a combination that matters when companies build deeper campaigns around sport.
Strategic broadcaster-brand partnerships
JioStar signing sponsors before the season strengthens the commercial foundation of the WPL and reinforces its position among India’s fastest-growing sports properties. Advertisers are committing to integrated campaigns beyond broadcast exposure — including co-branded content and immersive fan activations — which boosts value for both the broadcaster and the teams involved.
WPL 2026 — dates and broadcast
The Tata WPL 2026 gets underway on January 9, when defending champions Mumbai Indians meet Royal Challengers Bengaluru. Matches will be broadcast on the Star Sports network and streamed live on JioHotstar. With strong sponsor backing and heightened promotional activity, this edition is set to widen the sport’s audience and cultural impact.
The 15 sponsors for WPL 2026
Below are the brands supporting the tournament this season, spanning multiple industries:
| No. | Brand | Industry / Category |
|---|---|---|
| 1 | State Bank of India (SBI) | Banking & Financial Services |
| 2 | BHIM UPI | Digital Payments / Fintech |
| 3 | Kingfisher Premium Packaged Drinking Water | FMCG / Beverages |
| 4 | Kalyan Jewellers | Jewellery & Retail |
| 5 | TVS Eurogrip Tyres | Automotive / Tyres |
| 6 | VIDA | Electric Vehicles |
| 7 | OpenAI (ChatGPT) | Artificial Intelligence / Technology |
| 8 | OnePlus | Consumer Electronics / Smartphones |
| 9 | Tata Capital | Financial Services |
| 10 | Policybazaar | Insurance / Fintech |
| 11 | Pidilite | Consumer Goods / Adhesives |
| 12 | Wipro | IT Services & Technology |
| 13 | Reckitt Benckiser India | FMCG / Healthcare |
| 14 | Mast Masala | FMCG / Food & Spices |
| 15 | Crystal Cook N Serve | Kitchenware / Consumer Products |
What this means for women’s cricket in India
Big-name sponsorships bring more than money. They drive promotion, create better fan experiences, and help build long-term narratives around players and teams. With brands investing in integrated campaigns, the WPL can deepen emotional connections with fans, attract more young followers to the sport, and improve commercial returns for franchises and broadcasters alike.
As the league heads into 2026, the combination of strong sponsorship, wider media exposure and growing fan interest suggests the WPL will push women’s cricket in India to new heights — both on and off the field.